Why BZTAT?

 
Artist BZTAT painting at conference event

Artist BZTAT

I listened to the audiobook of Daniel Pink’s groundbreaking, A Whole New Mind: Why Right-Brainers Will Rule the Future on a cross country airplane trip to Las Vegas in 2011. It not only inspired me. It lit a fire within me. It helped me realize that, as a creative person, I had important things to contribute to the world beyond my artistic creations.

According to Pink, a seismic shift has occurred in the world economy and culture, leading us into a new age of thinking and performing in modern society. Our previous society was built upon the analytic and logical strategies of the Informational Age; our new society is built upon the need for the more creative and empathic capacities of the Conceptual Age. Pink claims that the modern workforce needs new capacities, including the “…capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.” ~ Pink, Daniel H. (2006-03-07). A Whole New Mind: Why Right-Brainers Will Rule the Future 

Quite simply, the jobs that once required linear thinking and rote activity have either gone overseas or have been replaced by machines. Other factors have led to a culture yearning for engagement and respect, leading businesses and other organizations needing to adapt their historical methods to meet the needs of their clients.

Businesses and organizations need to gain the capacities that have been practiced by artists for thousands of years. According to the Adobe State of Create Study“8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.” Numerous factors intercede in our efforts to become more creative as individuals and as organizations. But creativity can be taught, and it can be learned.

Pink lists 6 “Senses” that he considers necessary for modern organizations to adapt to the new economy and society:

  1. Design – Moving beyond function to engage the sense.
  2. Story – Narrative added to products and services – not just argument. Best of the six senses.
  3. Symphony – Adding invention and big picture thinking (not just detail focus).
  4. Empathy – Going beyond logic and engaging emotion and intuition.
  5. Play – Bringing humor and light-heartedness to business and products.
  6. Meaning – the purpose is the journey, give meaning to life from inside yourself.

These capacities are common among artists and other creative thinkers. They are less common among traditional business consultants and coaches. Often, the two are at odds with each other.

My own history as an artist, a therapist, an educator and an entrepreneur has enabled me to blend these competencies with my passion to make a difference in the world. I want to bring out the creativity of others so that they can make a difference in all realms of endeavor. I not only have the creative competencies, I also have unique approaches to teaching them to people who consider themselves non-artists.

I want to help YOU make a difference. Contact me with the form below and let’s get started.

“Ripping Out the Seams” is the brainchild of artist and creativity expert BZTAT. A world renown pet portrait artist, BZTAT has earned acclaim for her own creativity. As a former clinical counselor and current arts educator, she also knows that creativity can open up pathways for learning, personal growth, and innovation in all human activity. “Ripping Out the Seams” is her groundbreaking effort to bring creative experience to others to enhance their lives, their work and their world.

 

 Posted by at 8:16 pm